CHANGE WITH THE CHANGING TIMES
With the ever-changing times and global issues evolving, it's time we talk about sustainability out loud. Revolving around the fashion industry, Meraki, as a brand has a lot to give back to society. Our idea is to create everything that's Earth-loving; simple, modern, versatile, and soulful. The vision of the brand is to progressively move towards becoming a future-forward clothing label, that's idealized by the new age of modern and independent women! We envision coming up with trends that are not just contemporary but timeless, not just comfortable with unique!
MERAKI ON THE ROADS OF SUSTAINABLE AND BEING ECO FRIENDLY
Our inception was back in 2019 and ever since that seed had been sown, we are committed to growing in the direction that wishes to give back to society; the brand idea is to come together and make those little changes that will lead to a bigger impact. We have pledged to use sustainable fabric that is crafted from natural fibers. Every step we take is a conscious move towards a better future and a happier, breathable space. Running a label is not just about fabrics, and we understood that promising to be sustainable, won’t just be about using natural fabrics, but also making every element reusable and eco-friendly.
Meraki has packing material that is 100% recyclable and made for polyester that matches the global recycled standards. We have put in a lot of thought, even to our labels and tags. The buttons we use are crafted from coconut shells and mother of pearl that not only adds creative edges to the design but also makes us feel proud of being conscious towards nature, we live in.
THERE IS MORE TO IT, THAN JUST SUSTAINABILITY
It wouldn't be surprising to know that the fashion industry is one of the biggest contributors to environmental pollution. On the contrary, the word sustainable in the fashion industry is mostly misjudged to something simple, but there is way more than what meets the eye. We understand every bit that takes a toll on our universe and strives to be more responsible and sustainable with every little step. Meraki is taking a serious strain, on using everything local, handcrafted, and sourced right from outside the door!
HOW ARE “WE” BEING CLOSER TO EARTH
We are a serious believer in slow fashion. Our philosophy is to create something that has timeless aesthetics and versatility in every bit. MERAKI lives up to a design philosophy that helps people make responsible choices, by crafting styles that can be worn for multiple occasions, can be styled in numerous ways.
HOMEGROWN BUT CLASSIC
We have built our brand image, that out loud says, never buy anything less than fabulous. We are trying to become extra fabulous by upcycling, and using eco-friendly alternatives. We believe when you're adorning an ensemble, it speaks volumes about who you're and your personality. We design items that are timeless and free from the baggage of being unsustainable! Every element we use, right from the fabric, to threads, to simple accessories like buttons, is made sure to be much closer to nature and highly recyclable. Each day, we are learning to do things in a better way. Waste management is always on our minds. We wish to go ahead as a brand, in a much responsible way.
FAST FASHION VS SUSTAINABLE LINE
Fast fashion, although affordable, comes with the baggage of overuse of resources. It is produced in mass, hence millions of tons of resources are deployed every season. We here are a strong believer in everything resourced locally, with elements that are true to its mother nature. The construction of a product goes in with a ton of love and thought with each inch we build. Crafting a garment that stays in style for years, adds much to the globe than an ensemble lasting just a night!
Speaking of little thoughts, we say a big no to child labor and feel responsible for every little step we can take towards a better beautiful globe.
We take a little pride in our thoughtful approach and wish to create a better coexisting world for the next of us and for beautiful times to come. The design aesthetics are extremely minimal and eye-catching, making it a part of your everyday wear closet. We are trying to ace the zero-waste trend, which is undoubtedly a need-of-the-hour.
ON AN ENDING NOTE
Slowly but steadily, we are acknowledging the silver lining and putting up our A-game, to make our Mother Earth, a better, beautiful place to breathe in. Together let's start this initiative without a wardrobe, with the simple and conscious choice of what to wear and how to make it last.
Meraki is here for people who are free-spirited and wish to move towards a better globe, with every little step, we can challenge ourselves in doing things more ecologically.